Pinnacle is a division of Regency Print Solutions, who was featured in ASI’s Counselor magazine, May 2012 issue. They were recognized for the company’s outstanding success as a promotional products distributor and we’re proud to be a part of this success.
Regency’s service and pricing drove a 346% increase in sales, making our team the #2 fastest-growing ASI promotional products distributor in the nation!
We gained this status by forging relationships with key vendors to achieve competitive pricing and fast turnaround. This has helped to fulfill our customers’ needs and create lasting relationships.
Our focus on technology and creation of custom e-stores streamlines the ordering process and provides online access to hand-picked promotional items and thousands of other searchable items. In addition, we offer kitting, assembly and fulfillment services, and inventory capabilities with strategic locations around the nation for quick delivery and cost savings.
Our parent company, Regency Office Products, was named the fastest-growing print distributor in the nation by Print Solutions magazine! Together, we doubled its print sales in 2010 and increased by 74% in 2009. Our back-to-back success and expansion across the country is a direct result of our commitment to technological solutions and out-of-the-box innovations.
We are a diversified business solutions company, who initially sold office supplies. Over time, we expanded our services and products to include printing, promotional products, personalized apparel, paper shredding, certified e-waste management, toner replenishment and much more. But, what makes our company unique is the use of cutting-edge technology. For example, we offer print-on-demand websites that allow our clients to personalize items, such as business cards and corporate apparel, by simply logging into a secured website and entering text. Clients can view instant online proofs and place print orders. The web-based system reduces overhead, is accessible from any location, and maintains a consistent brand appearance. And, it’s changing the way companies do business!
We also offer e-store websites that allow clients sell their own personalized products and apparel online. One client, a private school, uses the e-store to offer branded apparel, gifts and supplies to students, parents and even grandparents. The shipping, credit card processing and storage are handled by Pinnacle, easing the school’s busy schedule and allowing them to focus on what they do best…helping students.
We are committed to staying on top of the newest services and technology, ensuring their continued growth, as well as their clients.
While other companies cut back on staff in 2009, we did not lay off any employees. “We had a temporary freeze on hiring sales people, but that has been lifted,” Director of Value-Added Services, Pete Redondo says. Instead, the distributorship added more infrastructure to its Value-Added Services department, began exploring back office and operational software to create efficiencies, and focused on training. “We had a heavy focus on training and development for our existing sales force so we would be poised for a big 2010.”
A terrific full-size grocery tote that has been one of best sellers since the beginning. The Patented Handle with Care Bags Awareness Grocery Shopper features a soft Awareness Ribbon Handle and smart matching trim. Now available in many colors and domestically for quicker turnaround times! #AWA2834
Given all of the issues we hear about the USPS recently, it has become difficult to predict, with any degree of certainty, the time line for delivery of a direct mail piece. Delivery could take a few days or it could take a few weeks depending on the class of mail and the distribution of the pieces across the country. We mail campaigns every day and the only way, up until now, we were able to determine the delivery time was by seeding the list or waiting for responses to come in.
Why would you want to know when a mail piece is being or has been delivered? With delivery information, you could:
Begin measuring response rates and ROI
Prepare your team to expect and respond to inquiries
Send an imminent delivery email notification to the recipient that raises their interest level in anticipation of receiving the forthcoming direct mail piece
So how can you know when a mail piece is or will be delivered? Look no further than the Intelligent Mail Barcode. The Postal Service has mandated that we all switch to the IMB in January 2013. At this point, in the transition to IMB, over 95% of all mail is being scanned and “clocked in” when it enters the postal system and at several points along the delivery path including the “stop the clock” final delivery point facility just before it goes into the carrier’s hands for delivery to the mail box.
By identifying the date of actual delivery, sending an email to alert the recipient that an important mail message is coming today or tomorrow could mean a significant increase in response rates. The anticipation of knowing that a personalized, highly relevant mail piece is being delivered can become a strong marketing message.