2013 Fastest-Growing Print Distributor

Print Solutions Magazine

Print Solutions Magazine

Pinnacle’s sister company, Regency was featured in Print Solutions magazine as the 3rd fastest-growing print distributor in the nation!

Regency’s print department reflected this growth by doubling its staff, ensuring customers’ expectations of excellent customer service and on-time delivery are met.

One reason for Regency’s growth is their web2print platform, which offers automated integration between printers, and online viewing of real-time proofs, production status, tracking and billing. This convenience has had tremendous appeal with existing and new customers.

Regency’s unique bundle of products and services delivers unmatched cost savings to its customers. Regency continues to stay abreast of technological improvements to provide the most efficient solutions in the marketplace.

About PSDA

PSDA is a business trade organization comprising thousands of companies and professionals dedicated to providing best-in-class print, marketing and business communications solutions to end-user customers through the distributor channel.  PSDA’s mission is helping member companies grow, and achieves this by providing thousands of qualified supplier referrals each year, and by educating its members on trends and leading practices through events (PSDA’s CEO Summit and Distributor Solutions Expo) and through its flagship monthly magazine, Print Solutions, which was honored by Trade Association Business Publications International in both 2012 and 2013 for industry thought leadership and coverage of client success stories.  Learn more at www.psda.org.

Chris Brignole—A Rising Star

Chris Brignole

Chris Brignole

Chris Brignole was featured in Print Solutions magazine as one of six “Rising Stars” in the print field. Chris joined Pinnacle, a sister company of Regency, in 2012 and quickly built a customer base.

Print Solutions Magazine

Print Solutions Magazine

But, Chris doesn’t introduce his products and services up front in the sales process, instead, he asks questions to discover a customer’s needs and then presents ideas on how to best solve those needs.

Chris said, “If you can act as a consultant and get to the root of what the problem is, and then come back with a tailored solution, that’s the only way to build trust and loyalty over time. Customers are looking to buy solutions to problems, not individual products. If you don’t develop that trust, you’ll never get in a position to truly help.”

He’s excited to be a part of a company that is energetic, creative and motivated, constantly trying new approaches and technology. He also predicts a bright future for the industry as a whole. “There will be more integrations across platforms, as a company like mine can handle lead generation, mailing programs, text programs, tracking, ROI and payments,” he said. “We handle the logistics so our customers don’t have to find 10 different companies and string projects together. That is, I believe, the future of print — one element of larger, more effective campaigns.”

It’s an honor to have a Regency associate included in Print Solutions featured stars. Matt Sanderson, Executive Vice President, PSDA, said, “Each year, PSDA’s research on our industry’s leaders provides a window to the future. Regency’s presence as one of the fastest growing distributors is a testament to the strength of their value proposition as well as to the power of the reseller model which is highly valued in today’s marketing suite.”

 

Grand Winner of the Peak Award

Peak Award Sell SheetPinnacle was the Grand Award Winner in the Marketing Solution: Integrated Marketing Campaign – Print category for its entry “Paragon Bank Multi-Touch Campaign.”

Paragon Commercial Bank hired Pinnacle to help it promote its residential mortgage program. Paragon prided itself on the personal relationships it developed through its unique private bank offerings but was frustrated that many prospects and clients were not fully aware of the extent of its offerings. Marketing and customer support resources were limited, so there was great demand in prequalifying clients based on services that were relevant and desired. Other broad marketing efforts had proved expensive and ineffective in past campaigns so a new multichannel, multitouch approach was welcomed.

The recommended solution was a four-part variable-data direct mail campaign combined with a personalized web page (pURL) and white paper. The pURL presented a brief survey to qualify the respondent’s desire for financing a new home or refinancing and offered an informative white paper.

The judges liked the chronology of the campaign and that it used content marketing. The judges thought it was a well-planned multi-touch campaign and coordinated effort. Additionally, they complimented the level of variable printing and creativity of the envelope.

2nd Fastest Growing Print Distributor in the Nation

While other companies cut back on staff in 2009, we did not lay off any employees. “We had a temporary freeze on hiring sales people, but that has been lifted,” Director of Value-Added Services, Pete Redondo says. Instead, the distributorship added more infrastructure to its Value-Added Services department, began exploring back office and operational software to create efficiencies, and focused on training. “We had a heavy focus on training and development for our existing sales force so we would be poised for a big 2010.”

To read the full article, click here.